I’ve known since I took these pictures that I was going to talk about communication for this post. It just kept coming up in conversation with Jamie, and caused us to realize how significant good communication is for a successful shoot. And to be honest, I’m not naturally the best communicator [at least with words, ha! I’m the person that when someone asks for directions, I have to draw a map.].
There are little things, however, that I can do to help make for a good shoot. If someone has the sun behind them, I can ask them to change position to avoid harsh shadows. Or help alter their hand placement. Or avoid terrible backgrounds [because otherwise I’d spend too much time editing out light poles and trash cans, and nobody wants to waste time doing that].But since my session with Jamie, I’ve realized that the most important thing I can do is give positive reinforcement. And that’s what can cause a good shoot to be a great shoot.
Even JLo, and other professionals, understand this idea. If you haven’t jumped on the AI bandwagon this season, she’s all about how a performance makes someone feel. Because what someone takes immediately from a shoot aren’t the pictures, but the feeling you leave that person with. If they didn’t connect with you, or if there wasn’t any directional help or encouragement, I believe despite how awesome the product comes out, it’s hard to stay loyal to that business.
Actually, this is kinda ironic. Tonight, we went out to dinner for Mike’s birthday. It’s a local place we go to a lot, but this time we brought 15 friends to celebrate with us. The food was good as usual, but for some reason the service was terrible. They argued with me over the stupid dessert because today isn’t his actual birthday [it’s the 16th]. I mean, c’mon, who ID’s someone over a cake with a candle on it? Oh ya, a place that I just brought way more business to on their empty Sunday night – that’s right.
The feeling I left with was frustrated and disappointed, and that feeling trumped whatever they served us [even if the garlic rolls are out-of-this-world amazing]. So take what you want from that story, but businesses can’t [with the exception of tow truck companies] rely on just a good product because good service matters [hello PC vs. Mac argument. Obviously, Mac wins.].
So incase I haven’t been clear enough – I want to be a photographer that makes people feel better after they’ve gone to our shoots. That builds their confidence, is encouraging and relationally constructive and not just another shoot. Or a bad experience with pretty pictures to take home [although, I’m sure you’ll still take home pretty pictures too].
Have a great week friends.